Franchise Information

FRANCHISE OVERVIEW

Houlihan’s Restaurant + Bar is a stylish, American restaurant and bar known for its indie spirit, social bar scene and adaptable menu. We compete in the polished casual category; our average check per person is very competitive with other polished casual restaurants.

We strive to provide the quality and attention to detail that our guests value not only through our service and our food, but also through the warm, modern architecture and design choices we have incorporated into our restaurants.

The design weaves together bold custom elements with dramatic architectural details:

  • custom seedy-glass lighting
  • contemporary fireplaces
  • chunky walnut woodwork
  • original artwork
  • glass-and-aluminum entry tower
  • the open display kitchen
  • an operable window wall to the patio

A curated music program, fully dimmable lighting and flat screen monitors add energy to the space.

The resulting environment is open and accessible, yet comfortably intimate, with strong appeal to our contemporary-minded guests. The vibe is casual, polished, creative and fun.

 

QUALIFICATIONS TO BECOME A FRANCHISE MARKET DEVELOPER

To help us more quickly expand to new markets and trade areas, we are seeking sophisticated restaurant operators with experience building out entire markets. At this time, we are not pursuing single-site franchise agreements.

Our ideal candidate to become a franchise market developer is a successful full-service, multi-unit operator with expertise in one or more large markets (e.g. the top 75 MSAs in the United States). We are seeking entrepreneurial organizations that can thrive in our flexible franchise environment, while having access to growth capital and capital reserves, but experiencing growth constraints with their current restaurant concept(s).

 

BUILDING SPECIFICATIONS AND REQUIREMENTS

We seek high-visibility end cap spaces in anchored specialty retail centers, lifestyle centers, entertainment districts and mixed use developments. We will also consider pad sites adjacent to higher-end retail centers or higher-end regional malls.

The prototype restaurant is intended to occupy either a 5,500 square-foot retail center end cap with an adjacent 800-1,200 square foot patio space, or a pad for a freestanding building and patio of similar size.

Seating capacity of the prototype is approximately 175 interior seats and 75 seasonal patio seats.

Because of our significant happy hour and bar business, we look for locations with 20:1 parking availability, or approximately 110 spaces.

We require the ability to install our prototypical exterior signage package and storefront/tower elements, subject to local zoning and building approval.

We evaluate the feasibility of conversions of existing restaurants on a case-by-case basis.

 

AVAILABLE MARKETS

Available Markets Map

FRANCHISE SUPPORT

Our brand is what differentiates us in the marketplace and we and our franchisees both nurture the brand and protect it fiercely.

We offer comprehensive franchise support including culinary and purchasing support, marketing support, pre-opening training and opening support, ongoing operational reviews, and recruiting assistance upon request.

 

CULINARY AND PURCHASING

We offer full-scale culinary management through online programs that allow each restaurant to customize site-specific menus and manage their product orders and recipe manuals. We negotiate national contract pricing for key ingredients and for proprietary products and make the negotiated pricing available to both corporate and franchise restaurants.

 

OPERATIONS AND TRAINING

Succeeding at Houlihan’s means consistently executing to our high brand standards. To this end, we offer a comprehensive management training program and on-site pre-opening team training as part of our restaurant opening support program. Ongoing support includes operational inspections and feedback, written materials and advice for ongoing restaurant management.

 

MARKETING

We work with our franchisee partners to help them meet their marketing and advertising objectives while protecting the brand. All advertising and marketing material is generated by our in-house creative team; national and local marketing programs are developed by marketing brand managers for both corporate and franchise restaurants.

 

RECRUITING

We can assist and provide fee-based recruitment of management employees for your restaurant upon request.

Legal Information

This is not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by means of our Franchise Disclosure Document. Certain states have laws governing the offer and sale of franchises. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable franchise investment law requirements in your jurisdiction.© 2013 Houlihan’s Restaurants, Inc. Houlihan’s and the stylized H are registered trademarks of Houlihan’s Restaurants, Inc.